The Brief

Tell us what you need, and skip what you haven't decided.

Seven short sections. Everything except your email is optional, every section can be skipped in one click, and your answers are saved on this device as you go — so you can leave halfway through a Tuesday and come back on Thursday. Your brief assembles beside you as you answer.

The guided version needs JavaScript. Here is the whole thing as one form instead — answer what you like and leave the rest blank.

01 · Who we'd be working with

Your nameCompanyYour roleEmailPhoneYour current websiteWho else signs this off?

02 · What you want done

What are we doing?Why now?What's wrong with the site you have?What's working that we shouldn't touch?

03 · Who it's for

Who are your customers?What should someone do on the site?What does a win look like in six months?Who do you lose work to?

04 · What it has to do

What pages does it need?Anything beyond pages?What software does it need to talk to?Who updates it after launch, and how often?

05 · How it should feel

What do you already have?Three sites you admireAnything you'd hate?How should it sound?

06 · Money and dates

Roughly what's the budget?Do you want it looked after afterwards?When does it need to be live?Who's writing the words and finding the pictures?

07 · Anything else

What haven't we asked?

28 questions, none of them compulsory but one. Or skip the form entirely and write to hello@madisonfour.com.